Monday, March 24, 2014

Customers We Love to Hate: The Controlling Husband

All Designers know the client experience can be bitter or sweet.

Oft’ times a client becomes a lifelong friend and sometimes the client can become the project’s demise. In this series of “CLIENTS WE LOVE TO HATE” I will share some of the client issues I’ve encountered and the solutions that led to successful results. I welcome you to send in your own story with a “happy ending” to what could have been a design disaster due to an uncooperative client.  We could all use some field-tested ammunition when faced with a client positioned to sabotage your project. Knowing how to defuse potential trouble is all part of this crazy, people-loving business we are in!

The Situation


Meet Rita and John: early 60s, with two grown, married children.  Family home: 3,500 sq. ft. in upper middle class neighborhood. Proposed project: refurbish family/great room.

I meet with Rita, a lovely, timid, ladylike woman with a sweet nature. She explains what they want to achieve and then leads me to the “great room” and prepares our iced tea while I survey the area.  I assess… hmm, recover sectional, replace club chair, expand entertainment built-in for flat screen, buy new coffee table and OMG! Burn that recliner!  Our meeting was civilized and rather formal. Rita surrendered to my advice, was open to my suggestions and eager to review my samples in tow. It was a slam-dunk.

Design Challenge: The Controlling Husband


An hour had passed; enter John, “the husband,” fresh from the golf course. He plops down in the recliner. “SO, what’a you girls up to?”

Rita quickly injects, “This is Joy, the decorator that did Peggy’s house.”

“Peggy’s house? I don’t want you painting all the wood white in here,” John growled.

“I would never,” I mumbled and reached to shake his hand.

Rita quietly reminds him, “Remember we talked about this, John. I want a new print for the couch.”  “Look,” she says while flipping over the cushion to reveal a hole.

“Can’t you patch that?” John questions me.

“Well,” I begin, “IF I could find this fabric I could recover the cushion, but it still wouldn’t match because the entire sofa has faded a little and the cushion would look off color.”

“Well, how much is this gunna cost me?” John grumbled… and blah, blah, blah…you get the picture.

Fast forward 45 mins:  “OK,” resolves John. “You can recover the sectional and get Rita’s chair…”

Then, I made the fatal mistake. I felt it coming up but couldn’t stop it, the word bubble floated away from my lips… "So John, what about your recliner?”

John sits straight up exclaiming, “Whoa, whoa, no, no, no you will not touch my chair! This area here,” he gestures a box around his chair, “…is OFF LIMITS! Is that understood?” He glares at Rita and then throws one at me.

“Yes Sir!” I confirm, with a crooked smile. Rita quickly whispers sympathetically, “He loves his chair, it’s all broken in.”

“I understand. Not a problem,” I assure her. “We will work around it.” We shake on it and say our good-byes.

After leaving the meeting my head was spinning between the design concept and the sabotage of the dreaded recliner! That blue-brown-grey Poly and Ester, dirty-armed, grease-stained eyesore that is, naturally, the room’s focal point! I can go one of two ways here. I can be “Frasier” and let John’s recliner be the comic relief in the room or I can fight for the integrity of my design!

Action Called For


Fast forward, 3 months and 10 days. Rita and I worked on the great room together, scheduling our meetings around John’s work, poker nights and golf weekends. We re-faced and expanded the wall unit, recovered the sectional, replaced the club chair, area rug, coffee table and all the lighting. We scheduled the final installation during John’s four-day convention in Chicago. We bleached the ceiling beams, installed the shutters and painted the walls. I displayed the bookcase and hung the artwork and all of this around the blue-grey-brown beast! It looked beautiful and Rita was thrilled.

The Solution


Photo courtesy Leathercraft.
Oh, and the beast? Well it took a month, a neighborhood party Rita threw for John’s birthday and a visit from their son and daughter, all leading to the relentless ragging by friends and family about his ugly chair! Five months after project inception John caved and backed off his unreasonable demand. Out of respect for John I looked long and hard for a chair that satisfied both John and his great room.

Photo courtesy Leathercraft.
Fortunately the new “non-recliner-like recliners” were just hitting the market—chairs that reflected current styles and silhouettes but didn’t look like a recliner. At last the lonely world of the unyielding recliners had integrated the living space!

The Outcome


John was a happy man, enjoying his environment upgrade from a stylish prone position, and Rita got her just reward.

Photo courtesy Comfort Design.
The client issue of “the controlling husband” can go many ways—sometimes its money, a need to be involved in the design process or the injection of unreasonable or tasteless demands on your design. In John’s case it was a power play, a need to be considered in something he had very little interest in. Yet John dearly wanted a home that reflected his success in life, clearly not reflected in his chair, yet he still stood his ground. All this without considering the effort and strategic lengths we had to go through to complete this project to spare his ego.  It was old school: a woman getting her way by making a man think it was his idea. But, born a generation before the liberation, it was Rita’s only option. It was all she knew.

Despite the changing times, women like Rita—some of them very young—are alive and well today, living among us in these “old fashioned” relationships. I’m sure some have been your clients as well. So, while times have changed, sometimes the tactics for dealing with a difficult husband have not. 

Tuesday, March 11, 2014

Trust Me

I was 9 years old the first time I met a real Interior Decorator. It was after school at my “rich” friend Molly’s house. She lived in one of those perfect homes, always pristine, professionally decorated with invisible stanchions defining the “NO KID” areas. Molly’s mom, Mrs. C, had an appointment that day with the coveted, locally famous decorator Mimi Caswell. She told Molly we could watch, but to stay out of the way. So Molly and I perched at the top of the stairs and waited for this wonder woman while watching Mrs. C nervously align and fluff the perimeter of the living room.

When the bell rang and the door opened it was well worth the wait. Mimi Caswell looked 7ft. tall. She was wrapped in a big, soft, powder blue blanket, covering a black and white suit that looked like a PSA stewardess uniform and a shiny black helmet on her head. In reflection, I know now that her coat was cashmere, her suit was Chanel and her hair was Sassoon... and I’m pretty sure her lipstick was “Love that Red” by Revlon.

Anyway, she stepped into the foyer, dropped her coat on Mrs. C, who clutched it like a 3-year-old, then glided to the top of the living room. She stood there planted, feet apart, arms crossed and surveyed the space in silence. She took no notes, no measurements, she asked no questions. We all waited breathless. Then Mimi Caswell announced, “Now that’s a smart piece, we’ll keep that!” pointing to an English secretary, (I know now).

Then enthusiastically smoothing the air with her palms she stated, “And for your color scheme I like carnelian, olive and as an accent a pinch of puce!” she purred. “It will be stunning Mary, trust me!” She then twirled and headed toward the door. “We’ll clear the room Friday, Leo will make the arrangements,” she ordered while curling into her coat. Then before reaching the door she stopped and looked up the staircase at Molly and me, remarking, “Good afternoon ladies.” We sat speechless and she was gone.


For years to follow, Mimi Caswell, with her confidence and over-the-top presence, represented the interior decorator icon for me. I was now aware of their existence, and saw that same Caswell style reinforced with each sighting.  Like in the movies—“Breakfast at Tiffany’s” with Patricia  Neal or “Pillow Talk” with Doris Daythey were all dressed up in hats and heels, swing coats and girdles, meeting at the clients for a lamp delivery, to ensure proper placement, wave a glove and be gone.



What kind of power is that? The power Mimi Caswell had that left Molly and me speechless and had the home-proud Mrs. C ready and willing to hand over her house keys?

Artists have been beloved and feared through time, believing they have tapped their creativity and know something we don’t.  When presented with confidence, or worse, arrogance, it demands a certain respect. Like the Interior Design “style-makers” of the 1960s, with an unspoken patent on a “look” that became their legacy...and that “look” is for sale, with very little regard for the clients taste. “Trust me.” You were simply buying a promise of good taste and style at the cost of your own.

I believe all creators—artists, musicians, architects, chefs, sculptors, dancers and yes, even interior designers—create to appeal to our senses. They show us a new perspective and move us to feel. For designers the canvas is the space, our medium is the furnishings and our goal is an atmosphere—an environment that gives our client the desired feeling, through the color, style and texture of the selected elements. It’s their habitat, their abode, their safe harbor. It’s what makes them feel at home, and in 2014, achieving that is through good taste and style.

My years as a designer were dotted with what I call “fix-it projects,” when the client had hired a designer who disregarded their taste, their budget or their needs. They were left with $8k in full drapes they hated, or the budget went to a glass block wall and 4’ pivot door and no furniture. My challenge was working around furniture too big for the room, a trendy floor treatment (intention unknown) or simply no money left. 

Our project goals should not be a good portfolio picture or a funded canvas for our free expression; they should always be a happy, satisfied client. How the client wants to feel in their home, what the client needs to make their life easier, how to incorporate the ratty little chest her grandpa made or dad’s big puffy recliner—these are our challenges. 

When someone implies, “give me style,” “make me fabulous,” that’s a slippery slope. When we help our clients discover their own style, being fabulous will naturally follow. The days of, “It will be stunning, trust me!” are over. Engaging your client in the process not only lightens your liability, but makes this creation their own and they will be a big, proud advertisement for you! Trust me.

Monday, March 3, 2014

Ah... Here Comes the Sun

It was a cold and stormy day. A passing rain cloud casts a shadow across Design Alliance and the temperature keeps falling. I zip up my jacket and think warm thoughts…

I see myself reclining in the sun on my “Summer Classics” all weather, synthetic wicker lounge, and as I look down at my legs I wonder, “Where did I get this fabulous tan?” Then, I turn to summon the cabana boy for another mojito and I realize I’m still at D.A. working and this was all just a rainy-day-dream.

Photo courtesy of Summer Classics.
Daydreaming, ladies and gentlemen, is just one of the many benefits of outdoor furniture. Let’s face it.  We are in one of the most consistently “good weather” areas of the country and the best weather area in this state. Why shouldn’t we indulge in our wonderful weather?  Who better to create outdoor living areas than those who should—or can—go outside? Be it beach, mountain, desert or your own backyard, nature inspires us and evokes a sense of romance, so why not rejuvenate in your own private retreat?

Photo courtesy of Summer Classics.
These are the questions designers need to ask their North County and San Diego clients. This carefree weather environment is our county’s best feature and its residents ought to take advantage of it. An outdoor room can add 200, 300 or even 500 square feet or more of living area as a fantasy design or a natural extension of an indoor space, with features like built-in kitchens, fireplaces, bars and video screens. There are countless outdoor furniture collections available today, each creating an environment by design. Help your client define what environment would best serve them. Do they need more room?  A tranquil place? Or do they need to get away? Once you choose a destination, let the designing begin!

As you know there are hundreds of choices in outdoor furniture available, so no matter what the situation is outside your client’s abode—terrace or decking, pergola, gazebo, covered porch, courtyard, walled patio or simply the dappled shade of the big tree in their backyard—there is a collection to fit their needs.

Companies we like are:

Photo courtesy of Ratana.
Ratana for its iron clad, weatherproof, resin weave collections. Designs primarily in the wicker or rattan “look,” but made of resin and a lot of imagination. Their unique, clean, contemporary collections really stand out. Bottom line: Ratana’s product line is full of styles you simply don’t see everywhere!

Photo courtesy of Summer Classics.
Summer Classics: D.A.’s new favorite vendor! This beautiful, rich collection is versatile in the style and material mix, chosen to make each design statement sing. Using wicker, cane, rattan, teak wood, bamboo, cast iron and leather strapping for designs with spot on style. All pieces are made from weather resistant materials and look remarkably real. If you can’t find it, check out “Summer Classics.”

Photo courtesy of Lexington Home Brands.
Tommy Bahama Home: As a division of Lexington, a certain warmth and familiarity is evident throughout these exquisite designs from Tommy Bahama. The iconic styling of each collection shows a respect for the style’s integrity, right down to the indigenous natural materials used for table tops, chair legs and hand woven wicker. This collection is awesome. I’d be tempted to never let it outside—too pretty! But it’s made to withstand the elements in style.

Photo courtesy of Surya.
Outdoor Rugs we like for under the outdoor furniture collections: New to Design Alliance is Surya’s earthy, ethnic and interesting weaves. Coming soon, our new Surya display with 50+ new style samples! Another is Oriental Weavers’ large indoor/outdoor collection including some incredible Tommy Bahama patterns and the colorful, cool designs of Sphinx. Want to create your own? Try Creative Concepts from Capel—choose your field, choose your size and shape or specify your own custom dimensions, choose a border from over 100 fade-resistant fabric options or provide your own custom fabric and specify single, double or triple border—or no border at all.

Photo courtesy of Sunbrella.
Outdoor fabrics we like for the cushions and pillows: Sunbrella®. Duh…who doesn’t love a fabric that never fades! Check out the Sunbrella fabric lines from these vendors: Duralee: “Pavillon,” Kravet: “Soleil,” JF Fabrics: “Cabistyle,” Robert Allen: “Al Fresco” and Silver State. Plus, for rich traditional styling of quality indoor/outdoor fabric see Perennials “Uncorked.”

Okay Designers, what else do you need? You have access to the newest outdoor furniture, vibrant sunbrella fabrics, cool and stylish rugs and the PERFECT WEATHER CLIENT—a potential revenue stream you shouldn’t let pass you by. Outdoor living is the future.

Wait, I know what you need—some sales techniques for the big pitch on outdoor furniture!

How about a seat at our first D.A. "Lunch and Learn" Outdoor Furniture: The Next Design Frontier by the fun-to-watch Jim Warnock, sales rep for Summer Classics.

Thursday March 6, 2014 from 11:30 AM to 1:00 PM


Hope to see you in class.